Bio – Nadia Baboo

When I started my career in the beauty industry about 20 years ago, I realized I had found my calling – to help women look and feel their best.

Now you might think it superficial, but consider this, in 1971, Psychologist, Albert Mehrabian, determined that people judge us within seconds of first contact.  55% of that first impression is based on appearance & behaviour; 38% is based on vocal tone & 7% is based on language.

Before people take the time to get to know us deep down, they assess us on how we present ourselves.  And it’s not just how we look, but how we communicate through our body language, facial expressions & verbal cues.  After I discovered this study, I realized I needed to expand my knowledge beyond just appearances to all areas of personal presence, hence my move to image consulting.

Since then, I’ve had the privilege of working with entrepreneurs, professionals, non-profit groups and corporations.  The one thing they all had in common was their desire to reach their full potential and to support others in doing the same.  I’ve had the honor of sharing my message of ‘be outstanding’ through local and national media.  I also believe in giving back and donate my services to helping new Canadian immigrants though COSTI Employment Services, and helping women with the appearance-related side effects of cancer through the Look Good, Feel Better program.

We’re constantly making impressions on others, so why not ensure that they’re your best!  It’s not just good for the ego – it’s essential for the soul.