From Frumpy to Fashionista

from frumpy to fashionista mimics how we feel about our lives

I wanted to share this article with you because it echoes how so many women feel about the impact their day-to-day life has on their sense of style…or, lack thereof.  But the story has a happy ending and shares hope that even the frumpiest slump can be overcome and more fashionable days lied ahead.

 

Can I Help You?  Jane Boyd – Elle Canada November 2011

 

from frumpy to fashionista mimics how we feel about our livesI was a freelance writer in uncertain times – which is to say, living the normal freelance life  – when suddenly, I had to find a new apartment.  I saw a studio that I wanted badly (can you fall in love with a space and a view?), but to get it I needed a job with a guaranteed cash flow – a small miracle:  I needed the job that week or I’d lose the apartment.  Feeling like I was on a reality-TV show dramatized by a sudden, self-imposed deadline, I put the word out: “I need any steady job in three days – I’ll even work in a store!”  Three days later I had a job, in a store, proving that a) miracles exist and, b) people take you at your word.  I vowed to remember this last point the next time I offered to help friends paint a room or cat-sit “anytime!” and then signed a one-year lease.

 

The job was with an upscale fashion retailer in Toronto’s Yorkville district, 10 to 6, four to five days a week, leaving plenty of time to work on writing projects and admire my view.  How perfect was this?  And then, I had to dress for work.  I surveyed my “good” wardrobe – a task accomplished in 10 seconds.  One decent skirt and a pair of pants.  A black cocktail/funeral dress with a small moth hole.  Footwear I could stand standing in all day, not counting slippers, included flip-flops, running shoes and rubber boots.

 

Years of working from home had taken its toll on my wardrobe – my looks in general.  How frighteningly easy it was to wear old sweats and pilled sweaters day after day, to forget about mascara and highlighting my hair – even brushing my hair.  After all, who saw me on a daily basis other than the guy at my local variety store and couriers?  Even then I could yell from the window “Just leave it in the mailbox, thanks!”

 

Somewhere along the murky way, dressing down became dressing down and out.  I had a signature look, and it said “Let others be inspired by celebrities on the red carpet; I am inspired by celebrities at the airport, returning from long-haul flights!”  Note to Colin Firth:  When you saw me on the street, without makeup, in worn sweats on which bits of rice cake clung, please know that I don’t usually look like that.   (Or did I?)

 

But now I had to look good.  In public.  Four to five days a week.  I borrowed two designer jackets from a fashionista friend and created four outfits.  I made an appointment with my hairdresser, who remembered me.    Once I began work, I bought a few pieces with my discount, plus $300 Prada flats, reasoning that they would pay for themselves in no time in the sales commissions I’d earn from customers impressed by my sophisticated style and fashion savvy.  (I wasn’t bad at sales, but I lacked a pro’s killer instinct; my pitch was vague, almost apologetic:  “If you’re not sure, think about it…”  Instead of building customer lists, I dreamed up ideas for a musical about a writer who takes a job in an upscale women’s clothing store.)

 

At the end of a working day my legs ached, but this was a small price to pay for the weight loss.  Diet tip:  Standing for eight hours a day works way better than sitting at your desk eight feet from the fridge.

 

After six months my freelance business picked up, bringing my retail career to an end.  That’s when a friend pointed out that letting your looks slide can be symptomatic of feeling that your life’s going downhill or, at least, that you’re standing still.  Hmmm.  Now things were looking up for me; things were happening.  And I had the wardrobe, and the hair, to show for it.  I thanked her for the insight and wondered how to use the idea for a song in my musical.  Not long after, another friend said, “You look terrific lately; you should keep it up!”)  Translation:  “You looked like such a frump.  Do not let that happen again.”)  “No worries!”  I said, brushing my newly highlighted hair off my face.  And I meant it.  Now, even if I’m just going to the grocery store, I put on some lipstick and my Prada flats and check for food stains.  The next time I run into Colin Firth, I’ll be ready.

 

 

Cold Weather Skin Care

moisturize your skin - facial & whole body

moisturize your skin - facial & whole bodyThe weather isn’t quite frightful yet, but soon it will be.  And although the fire is delightful, heating systems are being cranked and drying out your skin.  So get it winter-ready now.

I’m not just talking to the ladies, but the gents as well.  You don’t have to be plagued by dry, itchy winter skin, here are some nourishing tips to keep your skin looking hot in the freezing cold.

 

Cleanse

A proper cleansing both morning and night removes the excess sweat, oil and bacteria that have built up over the past few hours.  Ladies, if you wear makeup everyday, this is even more essential.  Find a cleanser formulated for your particular skin type:  dry, normal, oily or sensitive.  Not sure what your type is?  Ask for the advice of a professional like an esthetician or your favourite beauty advisor.  The drier air from indoor heating systems coupled with the harsh cold air outside tends to make everyone’s skin a little drier.  So even if you’re oily, make sure your cleanser won’t over strip and dry out your skin.

 

Moisturize

After you’ve cleansed, make sure to replenish the skin with some soothing hydration.  Remember, we’re made up of 80% water – it’s essential to our health.  Now, I know I don’t need to convince my dry-skinned readers, but for the oilier types, there’s a misconception that moisturizers just make you oilier.  Actually, the opposite is true.  Moisturizers add moisture or water to the skin, not necessarily oil.  To be sure of that, choose a moisturizer that’s oil-free.  A good balance of oil and moisture (water) will actually help to regulate the oil production in your skin.  That’s why skin specialists are always encouraging us to drink lots of water.  It flushes out impurities that can cause skin irritation and acne, and replenishes much-needed moisture.  Be sure to moisturize day and night, and not just your face, but your entire body.

 

Protect

I know we’re overwhelmed with information about sun production in the summer, but did you know we need it 365 days a year?!  The sun may not be as strong in the cooler months, but it’s long-range effects can be just as damaging.  If you enjoy outdoor activities such as skating, skiing, tubing, etc., then you need to be extra diligent.  The reflective glare off the snow is not just hard on your eyes, but your skin as well.

 

Exfoliate

To help rid yourself of any dull, dry or flaky skin, exfoliate your skin once or twice a week in the evening in place of your cleanser.  Exfoliants come in many different forms:

  • Scrubs are very common and effective.  Just be sure not to use them on open scratches or wounds as it won’t allow them to heal properly.  Also avoid them on an acne breakout as it can spread the infection.
  • Alpha Hydroxy Acids (AHAs), Retinol and other anti-aging ingredients – rather than manually removing the dead layer of skin like scrubs do, these ingredients do it for you.  A caution to sensitive skins as these ingredients could be over-stimulating.
  • Don’t like too many products?  A simple washcloth or body scrubbing sponge will yield the same effect.  Be sure to find a facial washcloth or exfoliating sponge for your face – they’re softer in texture and gentler on more delicate facial skin.

 

Our skin needs to last us a lifetime.  Although it naturally rejuvenates itself, as we age that process slows down.  So, a good solid skin care routine can help you withstand the elements and keep it looking younger and fresher, longer.

Fall Trends

bold polo shirt neutral pants

Leopard, plaid and preppy chic…oh my!  The fall is filled with animal magnetism, rich bold colour and preppy chic style.

 

plaidsPlaid

A huge trend this season – you’ll see it everywhere…from men’s shirts to ladies’ skirts to kids’ backpacks.  Whether the checks are small or large, the colours bold or subdued, everyone can incorporate this trend into their fall wardrobe.  The key is to keep this pattern as the focal point and not add in any other prints that will compete or overwhelm.

 

 

Colour

bold coloursHow refreshing to see so much beautiful colour this season!  And not just traditional fall colours, like orange, red, and gold, but vibrant yellows, purples, teals and fuchsia!  Uncertain about such a bold palette?  Keep it simple.  Start with neutral bottoms (grey, navy, brown, black, etc.) and bring the colour close to your face in a shirt, sweater or even more subtly in a scarf or tie.  If you want to try more than one bold tone at a time, then choose complimentary tones like teal with soft yellow or purple with bright orange or lime green and always anchor it with a neutral.

 

bold polo shirt neutral pantsPreppy Chic

Think prep school and country clubs….now add some funk!  Guys, polo shirts are back – striped and solid.  Throw it under a bold coloured hoodie or military jacket.  Cardigans make a great layered alternative to a blazer.  For work, wear it with a button-down shirt and dress pants.  For play, pair it with a great graphic tee and slim-fit jeans.  Top it with a cool driving cap or a funky fedora a la Bruno Mars or Ne-Yo.  Ladies, plaid skirts are hot!  Make sure they come to the knee for more sophisticated flare!

 

snakeskin bootsAnimal Magnetism

Leopard, zebra, tiger, snakeskin…sounds a little scary, but it doesn’t have to be.  For those who are a little more reserved, animal prints can be tamed by wearing them in small doses.  Try introducing them to your wardrobe through your accessories – in a purse, shoes, scarf, etc.  For the more adventurous, go all out!  Snakeskin boots, zebra print dress, leopard jacket or skirt.  Now I’m not saying wear these all at the same time!  Keep it simple – don’t overdo it by wearing a leopard skirt with matching jacket and shoes.  Also, don’t mix too many animal prints, like snakeskin shoes with a leopard skirt & zebra purse.  Choose one focal point & anchor it with solids.

 

Want to really stand out?  Pair an animal print with bold colour.  For example, a leopard print pencil skirt with a cherry red sweater looks hot!

 

Remember the key to mastering trends is to choose one or two that best suit your personal style and incorporate a couple of pieces into your existing wardrobe.  Too much of one trend or too many in general, looks like you’re trying to hard.  A few strategically worn items can transform your wardrobe from invisible to outstanding!

 

 

Your Shoe Personality

shoe personality quiz

shoe personality quiz

I came across this quiz from Marie-Claire Magazine March 2008.  It’s simple, and kind of fun.  It was pretty accurate for me….let me know about your results!  Enjoy!

 

1.  What’s your go-to first-date outfit?

A. The sexiest cocktail dress I own, with va-va-voom cleavage

B. Casual – usually curve-hugging jeans and a tank

C. A knee-length shift dress to show some leg

D. A blouse with a colorful, girly skirt

 

2. Your daily makeup look is:

A. Full on glam, with liberal mascara application and perfectly applied red lipstick

B. Pretty bare – lip gloss and mascara, with a touch of eye shadow when I remember

C. Put-together but not caked on – I usually stick to highlighting just one feature

D. Always changing – I love to play with different colors and styles

 

3.   You’re at a bar and notice a Clooney look-a-like sneaking glances at you. How do you flirt?

A. I go right up to him, introduce myself, and tell him I noticed him looking at me – he’s obviously interested, so why be coy?

B. I grab my friends and challenge him and his buddies to a game of darts.

C. I talk to my friends but smile and make eye contact to let him know he should come over and say hi.

 

4. Accessories can make or break an outfit – what piece do you always wear?

A.  A pair of big earrings

B.  A classic watch that goes with everything

C.  A simple necklace to subtly accent the décolletage

D.  Something with flair, like a cute Blair Waldorf headband or a funky brooch

 

5. What’s your favorite happy hour drink?

A.  Sex on the Beach, Buttery Nipple … anything that gets me talking dirty to the bartender

B.  A cold beer

C.  A classic martini

D.  A cute umbrella drink, like a mai tai

 

6. What’s your signature hairstyle?

A.  Bring on the hairspray – I love lots of volume for a perma-sex-hair style

B.  I always have it pulled back from my face in a sleek ponytail or braid

C.  I prefer long layers that I can sweep back for work and let loose for a sexy nighttime look

D.  I like to change it up with dramatic color changes and trendy cuts

 

7. Which celeb’s style do you crave?

A.  Christina Aguilera’s glam sexpot look

B.  Cameron Diaz’s chic girl-next-door style

C.  Dita Von Teese’s feminine and classy outfits

D.  Katy Perry’s fun, sassy wardrobe

 

8. Your nails are:

A.  Long, and always painted a bright shade – and I carry polish with me to instantly touch up any chipping

B.  Usually trimmed short and bare, but I’ll add nail polish for a special occasion

C.  Short, and almost always painted a light pink or nude

D.  Short or long, depending on what’s in style, and a different color every week

 

9. What’s your favorite way to relax and unwind on the weekend?

A.  To go out with my group of girlfriends for a weekend of partying

B.  To do something physical, like go for a hike or ice-skating with friends

C.  To go on a date, either with my significant other or someone new

D.  To do something low-key with friends or my boyfriend, like dinner and a movie

 

10. Which leading man regularly makes a cameo in your fantasies?

A.  Johnny Depp – his unique look turns heads whether he’s in a suit or keeping it casual

B.  Matthew McConaughey – his toned beach bod is irresistible

C.  David Beckham – he’s head-to-toe perfection

D.  Jon Stewart – hilarious and hot is a winning combination

 

 

MOSTLY As

ARCHITECTURAL HEEL

You’re bold, outgoing, and love to make a statement – just like this season’s extreme architectural heels. You’ll gladly sacrifice comfort for style, and love to be the center of attention. No heel is too high for you – in fact, you welcome the challenge. We won’t find any flats or muted colors in your closet. You strut your way through life, and just like your fashion choices, there’s nothing shy about you.

 

MOSTLY Bs

WEDGE HEEL

You’re the girl next door who’s ready for anything – just like the wedge heels in your closet. You’re versatile and flexible, and can easily go from being one of the guys to indulging your girly side with your friends. You’re always on the go and love to mix it up – and your cool and casual attitude makes that easy to do.

 

MOSTLY Cs

CLASSIC PUMP

Just like the classic pump, you’re smart, feminine, and sophisticated. Your friends are always coming to you, whether it’s for your great advice or to raid your closet for the perfect little black dress. You shine in every area of your life, from work to play. You’re never the loudest girl in the room, but you’re no wallflower either – and you have no problem channeling your inner femme fatale when the time is right.

 

MOSTLY Ds

KITTEN HEEL

Just like the kitten heel, you’re sassy, fun, and love to keep people guessing. You love to surround yourself with friends, and they know you’re the person to call if they’re in need of a fun night out. You’re edgy and like to express yourself with your style, which is always fashion-forward. You embrace your girly side without being syrupy-sweet, and pride yourself in being low-maintenance.

Impressive Interviews

impressive interviews stand out with personal branding

impressive interviews stand out with personal brandingYou’re ready to make that move into the working world, up the corporate ladder, or into your next career.  But before you can embrace that new position, you need to make it through…(dun, dun, dun, dun)…the dreaded job interview.

Now, no matter what advice you receive, it’s still going to be one of the most stressful experiences in your life, however, with a little preparation and whole lot of confidence, you’ll make an outstanding first impression.  Here are a few tips to get you started.

Be prepared

Research your potential new employer.  Check out their website in detail, Google them, follow them on Twitter.  Whatever it takes to understand their vision, mission and culture.  Prepare and rehearse your answers to the most commonly asked questions, such as:

  • Tell me about yourself?
  • What do you consider your strengths? Weaknesses?
  • Why do you want to work for our company?
  • Where do you see yourself in 5 years?
  • Why are you leaving your current position?

Dress the part

Take into consideration the image of the company.  Are they very conservative?  Avant garde?  Are they steeped in tradition or open to new and creative ideas?  What position or job are you applying for?  Is it upper or middle management?  Will you be sitting at the front desk representing the corporation?  Or out engaging the public?

Err on the side of conservative.  If you’re applying for a more creative role, you can be more creative with your clothing, but be sure they don’t overpower you.

Your best bet is always a suit or well-coordinated dress pants/skirt with a blazer.  Keep your shoes simple, classic and of good quality.  You can show a bit of personality with your accessories, but make sure they’re not distracting.

Exude confidence

Practice good posture – sit up straight with shoulders relaxed and chin level to the ground.  Walk with even strides and watch where you’re going.  Don’t land up on a YouTube video falling face first into a fountain.  Confident and focused people know where they’re going and always look ahead toward success.

When you greet your interviewer, be sure to give a firm handshake and make eye contact.  Now, a firm handshake doesn’t mean tearing someone’s wrist off, but make sure it’s web to web with a couple of firm pumps.  No sloppy fish fingers.   Your eye contact should not border on the edge of obsessed stalker, but should rather be fluid and instill confidence rather than fear.

Communicate clearly

Practice your interview techniques with an objective partner to give you feedback on things like facial expressions, nervous habits, speech, etc.  Use open, approachable body language – don’t cross your arms or twist sideways in your chair – anything that puts extra barriers between you and your interviewer.  Speak clearly, slowly and avoid long, complicated words, slang or excessive industry jargon.  Avoid talking about your personal life or sharing your views on politics or religion.

Most importantly, be yourself.  That’s personal branding.  Don’t try to take on another persona – people can see right through that.  And don’t forget to ask questions yourself.  Remember you’re also interviewing the company to see if you’d like to work there.  So take control and be outstanding!

Establish Yourself as an Expert

notepad & pen or laptop - write pr for traditional or social media

We’re all looking for easy, inexpensive ways to advertise our businesses, right?  Well, forget the newspaper ads and flyers and embrace the world of public relations!  Traditional advertising does work, but it’s also very expensive and I don’t know about you, but my marketing budget isn’t 6 figures, it’s not even 5!  As small business people we need to make sure we get the most bang for our bucks or better yet, bang without bucks!

Even a strong PR campaign may not produce sales overnight, but what it can do is build a solid following of fans of your brand.  Solid public relations sends a clear, concise message of who you are and what you have to offer.  It builds trust with your customers by sharing your expertise, experience, values and beliefs – establishing you as the expert in your field.

Public relations is also very inexpensive and often times free.  It may take a little time and effort, but it’s well worth it.  Here are just a few ways to get your business some free publicity.

  • Use the Media
    notepad & pen or laptop - write pr for traditional or social mediaNow, I don’t mean taking out ads in print, radio or on TV – I’m referring to something even better!  Write an article and submit it to a local paper or an your industry publication.  Better yet, write one for a publication that your customers like to read.  You don’t need to be a journalist, just write what you know.  If you’re unsure, have someone you trust look it over or hire a ghost writer.  You can even submit a story idea to the editor and offer to give an expert interview – that way they do all the writing and you reap all the benefits! Besides traditional media, embrace social media.  I did so just recently and WOW!  I’ve connected with people from all over, thanks to my blogs, tweets and posts.  The internet gives us the opportunity to potentially reach hundreds, thousands, millions of people that we could never reach with traditional mediums.  It’s our present and our future.  I advise you to check it out or get left behind.
  • Self-Publish
    Start small…a newsletter is a nice way to begin, then work your way up to perhaps an E-book and finally your first best-seller!   Keep on top of what’s going on in your industry or in the news to inspire new themes and ideas for each project.  It may seem a bit daunting to come up with new material all the time (believe me…I know), but don’t try to reinvent the wheel.  Do some research on current hot topics or revive some old, but still relevant ones and add your own spin.
  • Speak Up
    Not a writer?  Maybe you’re better live.  Give workshops or presentations – at networking events, for professional associations or community groups – anywhere there are potential clients or supporters.   Sometimes you can even get paid for speaking engagements – it’s always great to get paid to market yourself!  If you’re not good in front of a live audience, consider video blogs or webinars.
  • Community Service
    Volunteer for a cause near and dear to your heart.  One that compliments your business is even better.  Being a good corporate citizen speaks highly to many people.  But don’t do it from a WIIFM place – do it with the right intentions.For example, I’ve been a volunteer with Look Good, Feel Better – a program that supports women on their cancer journey.  We educate them on how to deal with the appearance-related side effects of their treatment through proper skin care, make-up techniques and choosing wigs, hats and accessories.  I’ve been a volunteer for 19 years, long before I started this business, but it’s a part of me and fits well with my goal to help empower women.  Figure out what speaks to you and give without asking anything in return.  You will be rewarded in ways you never imagined!  No time to volunteer?  Then sponsor a sports team, donate to a silent auction; organize a food or clothing drive or a walkathon.  Spread the word through the local & social media to gain awareness for your cause and get a little plug for yourself.  There’s so many more ways to get free or inexpensive publicity – join networking groups, serve on committees, have a grand opening or anniversary party – the ideas are endless.  So think outside the box, have fun and be outstanding!

Tweens and Thongs

Healthy Inner Self-Image for Teenagers

I’m writing this outside on my steps on a beautiful spring day.  You can tell it’s been a long, cold winter, because we’re all anxious to peel away the layers and soak up the Vitamin D.  However, less clothing means greater risk for wardrobe inappropriateness.  And as I watch the younger set strolling up and down, it seems even more so with the next generation.

Healthy Inner Self-Image for TeenagersBooty shorts, bra-tops and attitude….oh my!  When I was that age, my sleeves had to be past my shoulders, my tops had to actually cover my torso and my shorts came down to my knees.  If they didn’t, well…I don’t even want to think about it.   Now, mind you I was no angel – I pushed the boundaries every now and then, but my mom was always quick to bring me back in line.  No arguments…she was the grown-up and I was the kid.  Nowadays parents seem to be more interested in being their kids’ friends rather than parents.  And in doing so, we’re giving in to peer pressure right along with them.

There’s so much sexual imagery everywhere – TV, music videos, internet – and a lot is geared toward that tween/teen market.  Recently I heard a news story about certain retailers selling thongs for teens and tweens.   Abercrombie & Fitch came under fire for this a few years ago – selling thongs with captions on them like ‘Eye Candy’ and ‘Wink Wink’.  And although this is so obviously so wrong, you know someone bought them for their daughter.  Personally, I don’t know what at 13-year old needs with a thong.  Nobody should be looking at a 13-year old’s backside long enough to notice VPL.  Frankly, I was quite happy when La Senza Girl closed its doors.

Now some of you may feel there’s no harm in all of this and I’m being a little prudish.  I respect your opinions, but when I look at my 10-year old daughter, I can’t help but be concerned.  What is this teaching our girls about valuing and respecting their bodies?  Are they learning that they have to be overtly sexual to be fashionable and to be accepted by their peers?

Our outer image is built on our inner image.  When we’re confident on the inside, it doesn’t matter what we wear – we’ll always look and feel good – to everyone around us, and most importantly, ourselves.  This inner confidence needs to be nurtured from when we’re young.

I think we should focus on the fun fashion should bring to our kids.  It’s spring – let’s encourage some bright colours, fun graphics, cute dresses, basic jeans & tees – all made with an appropriate amount of fabric.  Put away the string bikinis and bring out some one-pieces or at least some tank-inis.  Girls should look like girls.  They grow up so fast as it is…why speed up the process?  I love my little girl being just that, my little girl.  She’ll be a woman soon enough…then she can buy her own thongs.

How To Boost Your Competitive Edge

Boost Your Competitive Edge

Okay, I don’t know about you, but I’ve had enough of the seemingly endless doom and gloom.  Granted, things are a little tough right now, but part of entrepreneurship is having the perseverance to weather the storms. You may not be able to stop what’s happening around you, but you can control how you react to it and what you do with it to move forward.

Why not use this opportunity to rise above and boost your personal marketing strategy along with your competitive edge.   Take hold of your company and make yourself indispensable to your clients and investors.  Become that vital resource for potential new business partners!   You can shine in tough times – here’s how:

 

Be visible

This is no time to sit on the sidelines waiting for things to subside.  Volunteer for projects; run for a community or association board; publish an article; write a blog.

 

Network!  Network!  Network!

It’s a key way to gain more visibility in the marketplace, and meet potential clients and resources.  Join professional associations, organized business networking groups, community and volunteer organizations.  Once you start meeting people, keep a well-maintained database and be sure to stay in contact with your network regularly.

 

Communicate with confidence

Communication and relationship-building ranked 2nd as a necessary skill for future leaders in a study by The Centre for Creative Leadership. Most individuals polled noted confidence, an ability to relate to others and communication as key qualities in leaders from all walks of life – not just in the ivory towers.

 

Dress for where you want to go

Take a look around – do you look like everyone else?  If you want to be considered as top in your field, then look like it!  We have a certain expectation of what successful people look like and how they carry themselves – usually well groomed, sharply dressed, charismatic.  Consider your position, industry and company brand and take some time to develop your signature style.

 

Toot your own horn

You are your best marketing tool!  Don’t be shy to let others know about your achievements.  After all, people want to work with successful people.  For example, if you’re vying for that big contract, don’t be afraid to drop some names and numbers – “Within the first year of working with XYZ Company, they showed an increase of 25% in sales.”  Just remember to talk yourself up with some tact.

 

Stay positive

Yes, things look bad, but instead of whining and worrying, make the best of it.  It’s not going to last forever.  Try to block out the static.  Tough times call for creative measures – think outside the box and come up with new ways to keep the positive energy flowing, not only for yourself but also for your team.

 

Be present

The only thing we have control over is what’s happening right now – at this very moment.  So don’t focus anywhere else.  You may be saying, “That’s crazy!  I have to be concerned about reaching this quarter’s numbers or paying my suppliers by the end of the month!”  Sure you have to be concerned about it – so what are you doing at this moment to make sure your achieve those numbers and pay those invoices?  There is nothing else, except right now.

 

No one can guarantee us success – we have to make our own.  It may sound daunting, but it is possible – it just takes a little hard work, creativity and faith.  Opportunity is abundant – it’s everywhere and it usually shows up when we least expect it.  So get prepared and stop waiting for it – get out there and make it happen!

 

“The ultimate measure of a man is not where he stands in moments
 of comfort and convenience, but where he stands at times of
 challenge and controversy.”

- Martin Luther King Jr.

Build Your Personal Brand Face-to-Face

I’m sitting in a café trying to find inspiration amongst a roomful of strangers.  Well, mission accomplished.  I’m not the only one using a piece of technology to connect with others; actually I’m in the majority.  We’re all furiously typing away – emailing, texting.  Strangely enough, very few are actually using their cell phones as phones….meaning, they’re not talking to anyone.

There’s a group of young people sitting together, but sharing few words.  They’re obviously communicating with someone somewhere, but not the people sitting right in front of them.  Or, maybe they are….but instead of actually speaking to each other, they’re texting each other!

Non-verbal Communication - body language, facial expressions, appearance

Body Language

Now, mind you, there are a few people actually talking and after some strategic eavesdropping, I’ve determined they’re all business connections.  Finally!  Some people who realize and appreciate the importance of face–to-face communication!  Without being able to look at someone, we can’t grasp the complete context of the conversation.  Non-verbal communication, including body language, facial expressions and appearance, account for 55% of the communication process.  And although we can craft our words to perfection, our non-verbal cues are more authentic.

Team meetings and conferences always promote employee involvement and camaraderie because they can see each other and connect with each other’s body language and energy.  They feel more connected and are more likely to continue that connectedness after the meetings are over.  From the entrepreneurs’ perspective, face-to-face communication is the key way to build rapport and credibility with potential clients, alliances and investors.

Social skills are a lost art, but still so important, both personally and professionally.  So instead of playing email tag, why not invite your client out for a coffee.  Take that extra step to show them that you’re truly interested in who they are and what they need.

Here are some tips to help you make the most of any face-to-face interaction:

  • Ask lots of questions.  Keep the conversation focused on your client.  The more questions you ask, the more you will learn about how you can best serve your client.
  • Practice active listening.  As your client answers your questions, pay close attention to their answers.   Don’t think about what you’re going to ask next.  Show them you’re listening by nodding your head and making eye contact.  If you need clarification on something, ask for it.  Paraphrase their answers from time to time to confirm that you’ve understood correctly.
  • Use open body language – uncross your arms to show openness; lean slightly forward to show interest
  • Practice good manners – always buy the refreshments; offer a warm handshake & smile when starting and completing the meeting; gentlemen – open doors, allow the ladies to sit first; never interrupt when your client is speaking and always respect people’s time.

As an Image Consultant, I can’t stress enough how crucial personal interaction is to establish and enhance your personal brand.  Your clients buy into you before they buy your products or services.  Face-to-face communication is essential to take your business from invisible to outstanding!

Can You Be Too Beautiful?

Nadia Baboo, Image Consultant and Personal Branding Specialist

Job Interview with Attractive PeopleWhen I saw this title for an article in Psychology Today Nov/Dec 2010 issue, you know I had to read it.    It’s written by one of PT’s bloggers, Heidi Grant Halvorson.  The article discusses the pros & cons of being attractive and how our opinions of others can influence our decisions in the workplace.

I found it very interesting…let me know what you think!

I remember one year, when I was still in graduate school, a particularly beautiful young woman applied to our program. She was extremely well-qualified, and had a strong background in neuroscience from a top university, but she looked like she had just stepped out of an issue of Marie Claire. Frankly, she was the kind of girl I was loathe to stand next to, for fear of not faring well by comparison. I’ll admit that I wasn’t totally thrilled at the prospect of having her around, competing for the attention of the few male graduate students who actually remembered to bathe, shave, and wash their clothes regularly.

But pretty or not, she was a top candidate, and I was certain she’d be accepted to the program. So I was stunned when a senior professor in our department told me, quite causally in the hallway, that she had decided not to offer this young woman a position. “I don’t think we want her here, do you? I think she’d make the rest of us feel like we aren’t pretty enough.”

Her statement, coming from a respected and well-known psychologist nearly twice my age, seemed to me so ludicrous and appalling that I waited for her to start laughing or winking, but she never did. And the pretty girl never did get the offer. I doubt very much that when she later tried to figure out what went wrong, she ever considered the possibility that her good looks had been held against her.

Most of us assume that the beautiful people have it made – that being attractive gives you advantages across the board. Much of the time, we are right. Decades of psychological research has shown that when someone is attractive, we often unconsciously assume that they have lots of other good qualities too. We perceive them to be warmer, kinder, smarter, funnier, and more honest, simply because they are easier on the eyes.

But recent research has shown how the advantages of being beautiful don’t always translate into greater successes. In fact, being good-looking can cost you opportunities – jobs, scholarships, promotions – depending on the gender and attractiveness of your evaluator.

Psychologist Maria Agthe found that attractive applicants for a graduate scholarship received more favorable ratings from opposite-sex raters, but not from same-sex raters. Men were unimpressed by a male applicant’s handsomeness, and women actually penalized female applicants for beauty.

In a second study, Agthe found that the effect of an applicant’s attractiveness on their ratings also depended on the beauty of the beholder. Good-looking raters didn’t seem to care one way or the other how handsome or beautiful an applicant was, but average-looking raters did – they penalized better-looking same-sex applicants.

In the end, we tend to think about the attractiveness of the person we are evaluating in terms of opportunities and threats. Attractive members of the opposite sex (obviously, assuming you are heterosexual) are generally good to have around. Their presence is an opportunity – if not for an actual relationship, then at least for some innocent flirting and wishful thinking. Attractive members of our own sex, on the other hand, are The Competition. Their presence is a threat – they “make the rest of us feel like we aren’t pretty enough.” So, given the choice between a candidate with average looks, and one who is gorgeous, why choose the latter and end up feeling inadequate? Ugly Betty wins every time.

We’d all like to think that decisions like these are objective and that the best man or woman wins, but bias is real and everywhere, and there’s no use pretending otherwise. So, what to do?

First, just to be practical, you might want think carefully about your appearance when you interview for a position, depending on who is doing the interviewing. When your potential boss is a member of your own sex, consider a more conservative, professional look. You want your interviewer focused on your credentials, not your good looks.

More importantly, I think each of us needs to try to be aware of our own biases when we are in the position to hire, promote, or bestow an award on someone. Research suggests that probing your thoughts for potential bias can remove its influence. Stop and ask yourself – is my decision being influenced by the candidate’s looks? Am I being fair? Would I want to be judged this way?

You can make better, bias-free decisions if you take the time to examine and question your reasoning. If the best-looking same-sex candidate is truly the best-qualified and most deserving, hire them. You can always avoid standing next to them at the office Christmas party.